How fintech apps increase users and revenue through in-app marketing

Mobile apps have become an integral part of our lives, and fintech companies and banks actively use in-app advertising to promote products and services.

In-app advertising benefits

In-app advertising in fintech and banking apps offers the following advantages:

• Additional Revenue Stream: Placing ads allows banks and companies to generate extra income from their apps.
• Increased Brand Awareness: In-app ads help boost brand awareness and promote products among users.
• Direct Access to Target Audience: Banks and companies have access to user data, enabling them to deliver personalised ads.

But there’s a limitation.

With the release of iOS 14.5 and the implementation of the App Tracking Transparency (ATT) framework, marketers faced limitations in tracking users and personalising ads. This has impacted the effectiveness of targeting and measuring advertising campaign results.

Fintech apps benefit from high user engagement, which is a key advantage for in-app marketing.

Effectiveness of in-app advertising

The ads placement within the app influences their effectiveness. For example, ads placed on the home screen or in high-traffic sections will reach a larger audience than those placed in less popular areas.

5 Examples winning in-app marketing examples in fintech and banking apps

• T-Bank. Launched its own ad platform integrated into the bank’s app and other services like “Wallet”, “Installments”, etc. Tinkoff actively uses in-app ads to promote its own products, such as Tinkoff Investment, Tinkoff Mobile, Tinkoff Insurance, and Tinkoff Travel.
• Revolut. Offers users personalised offers in the “Lifestyle” section, including ads for third-party brands. Revolut uses in-app offers and push notifications for targeted advertising.
• Klarna. Utilises user purchase data to create a personalised shopping feed. Klarna also implemented an AI assistant that handles two-thirds of customer service requests, generating an additional $40 million in profit.
• Technobank. Attracted targeted traffic to the bank’s website through in-app ads. Targeted men and women aged 33-55 with interests in spending, personal finance, and social status. Result: 200k unique users reached, CTR 2.03%.
• Hambi. Actively uses in-app marketing to promote ecosystem services such as transfers, the Be Market marketplace, online library, Beeline telecom services, insurance, and remote medical consultations.

Fintech and banking companies aiming not only to increase their user base but also increase revenue should definitely consider using  in-app advertising into their mobile apps. Effective in-app marketing opens up new opportunities for additional revenue and a more personalised customer approach. Despite the challenges brought by iOS 14.5 and ATT, the high user engagement in fintech apps means the right advertising strategy can deliver significant results.

On the 4Rize, you can explore the best examples of in-app and banner ads in 50 fintech and banking apps in the User Flows >  Dashboard >  Home screen section to enhance your app’s advertising strategy and attract more users.